With Christmas approaching, the cross-border electricity supplier sellers are busy establishing various promotions for this grand festival, in order not to miss the end of this shopping carnival season. But soaring orders for cross-border electricity supplier sellers, logistics, home presents many challenges. The following are seven of the biggest challenges you may face and Meba 2014 summarized.
1, site traffic surge
Almost all e-commerce sites during the Christmas season will flow surge. This is a platform for third-party seller is not a problem, the boss in front wore, set up a stall to sell things is to concentrate on their own.
However, since the establishment of cross-border electricity for business, the traffic problem can not be underestimated. First traffic surge is difficult to determine the specific time, rather abruptly burst of a flow meter on the night. In addition, it is generally the same spring, and you know the flow of short-term increases may greatly exceed the carrying capacity of the server, but not willing to do the hardware investment.
But sales growth this shopping season so remarkable, as the seller, how can you miss? And other sites linked to the day, the day you lose enough annoyed.
2. Promotion is bothering children
Since it is a shopping season, must also discount season. Since the establishment of the station platform or whether it is the seller, go through the coupons, vouchers, buy a few to send a few other activities to attract consumers. This has two problems.
One favorable terms too complicated. Foreign net purchases of people who are often the trouble, if you follow the example of the domestic electricity supplier website superb dazzling preferential terms, plus you that is not authentic English, foreigners would probably confused, turned around and ran away.
Therefore, a small series of recommendations in this regard is – concise, straight to do more testing.
3, the user experience worse
As more and more consumers are becoming more savvy, they are convenient for online shopping is increasing expectations. Good user experience is a fundamental method to improve the conversion rate.
Sellers on the platform, a key under a single wealthy are gradually getting very well, and you can do is put photos, descriptions do consumers understand at a glance. Self Mall seller even more work to be done, but the essence remains the same.
Now mobile shopping trends are becoming evident, there is a mobile-optimized website is essential. According to a study done by Accenture, 75 percent of respondents will shop online under the “show room” in the first field to see the merchandise, then using a mobile phone in the online search parity, showing the potential of mobile shopping much of.
4. Do you want to offer gift wrapping
Christmas is a gift climax, Europe people like exchanging gifts. If you can launch gift packaging options, I believe sales will scale new heights. Of course, meba advice do not self-defeating, and remember to use the European style of packaging, not the Chinese style.
5, customer service resource constraints
Christmas sales increase, came asking questions certainly greatly increased consumer mail, limited customer resources how do you do? Meba suggests the e-mail templates ready to more fully that is a good idea, but overtime is inevitable it! Or a part-time college students is also good.
6, inventory control
In fact, the most essential thing is the electricity supplier inventory management. When the sales peak occurs at this time, your inventory and supply chain management can keep up?
When it comes to the issue this month, just remember, it was too late slightly. People big sellers this year, just like the factory early on Christmas occasion booked a commodity. So we also have forward-looking inventory. Also in the order management, order management software for use is very important, or through a spreadsheet manually copy paste, Guarantee to be wrong.
Packaged staffing, Meba suggests recruitment of temporary workers is necessary.
7, not to force logistics
This is considered a logistics company. Christmas has become a cross-border electricity supplier warehouse explosion a big attraction, the seller can only Despair. The majority of cross-border logistics practitioners who rely on you!